FTC's First Action Against a Social Media 'Influencer' Might Not Be Last
The Federal Trade Commission in several cases has faulted social media "influencers" for failing to disclose the payments behind their seemingly organic endorsements. But the FTC had only reached settlements with the companies, raising a question of when—if ever—the agency would directly go after the influencers. That time has come. The agency this week took its first action against an influencer.
This premium content is reserved for Legal Technology subscribers.
Continue reading by getting started with a subscription.
Already a subscriber? Log in now